How to add captions to a small business behind-the-scenes video on iPhone

Why caption behind-the-scenes videos

Behind-the-scenes clips from a small business, such as packing orders, making a product, opening the shop or a day in the life of the owner, are watched in a feed with the sound off. Captions let viewers follow your story and how things are made, and they help viewers who are deaf or hard of hearing.

This guide is for owners showing how their business works. For explaining what a product does, see the product demo guide; for customers speaking about your business, the testimonial guide. CaptionAddr burns the captions into the picture, so they show wherever you post.

Caption a behind-the-scenes video on iPhone

1. Talk between the noisy tasks. Keep the iPhone close and explain each step while printers, tape guns, machines and music are off, or record a voiceover afterward. Captions come from your speech, so words said over loud noise may be missed or come out wrong.
2. Choose the video. Tap Select Video in CaptionAddr and pick the clip with Apple’s Photos picker. Vertical, square and landscape videos all work, and the video keeps its shape.
3. Let the captions generate. Captions start as soon as the video opens; keep the app open; the English speech is transcribed on your iPhone, not on a server.
4. Fix product names and remove stray words. Product, material and business names are the words most likely to come out wrong, and anything said nearby by staff or customers is captioned too. Correct or delete those words in Edit Captions. You can edit, delete and reorder words, with undo and redo.
5. Keep the work in view. Choose one of the 20 fonts and a size that reads on a phone, turn on the tinted background over a busy workspace, and drag the captions where they don’t cover your hands, the product or the order you’re packing.
6. Export and post. Tap Export Video to save the captioned copy to Photos, then upload it to TikTok, Reels, Shorts or any other app. The watermark is off unless you turn it on.

Tips for behind-the-scenes captions

• Start with the hook. Say what viewers are about to see in the first seconds, such as “packing a hundred orders,” so the first captioned words make them stay.
• Say your business name clearly. Unusual names and spellings are easy to mishear, so say the name slowly and check it every time it appears in Edit Captions.
• Remove a customer’s name. Delete a name from the captions in Edit Captions if you’d rather not show it; the name stays in the audio, so leave it unsaid if it shouldn’t be heard either.
• Delete filler words. Remove “um,” repeated words and false starts in Edit Captions so the story moves quickly.
• Keep your original. CaptionAddr exports a new copy and leaves the original clip in your library.

Limits

• Every voice is captioned. Your voice and the voices of staff or customers nearby all become captions, with no speaker labels to tell them apart.
• Captions only. The app doesn’t add logos, price tags, links, discount codes or titles, and you can only fix, delete or reorder the transcribed words.
• English only. CaptionAddr transcribes English speech and doesn’t translate.
• Single-word captions. Words appear one at a time, timed automatically, always in uppercase; there is no full-sentence layout or manual per-word timing.
• No noise removal. The app doesn’t remove machine, packing or shop noise or change the audio; deleting a word removes it from the captions only.
• Length. Free covers videos up to 2 minutes; CaptionAddr Pro covers up to 30 minutes. The App Store shows the current Pro price in your currency.
• Burned-in captions only. There is no SRT, VTT or text export, and the app doesn’t post to social platforms.

Frequently asked questions

Related guides

• How to add captions to a product demo video on iPhone
• How to add captions to a customer testimonial video on iPhone
• How to add captions to TikTok videos
• How to add captions to a woodworking or shop project video on iPhone

All caption guides →